Marketing Strategy Playbook

180-page PDF + EPUB. Six chapters on positioning, channel selection, and writing about a product without sounding like LinkedIn.

Written by a former agency CMO who's run growth at two B2B startups and one DTC brand. It's not a list of tactics — there are already enough of those. It's a framework for picking the two or three things that matter for your specific business and ignoring the rest. What's inside: positioning workshop (chapter 1), choosing channels (2), writing copy that sounds like a person (3), pricing experiments that don't tank trust (4), retention without dark patterns (5), and a 30-page case study walking through one real B2B launch from messaging to first revenue (6). Delivered as a download link via email. PDF (print-friendly), EPUB (ereaders), and MOBI (legacy Kindle). Lifetime updates — version 2 ships free to existing buyers.